Promotional Product Ideas

Creating an impression on potential customers need not involve money all the time. Nowadays, many companies integrate corporate social responsibility into their marketing strategy. Supporting a not-for-profit organization is an effective tool for getting potential customers outside of the traditional mediums. A research by Double the Donations revealed that companies spent $17.8 billion on charities in 2016. Likewise, 55% of consumers are willing to pay more for products from socially responsible companies. Supporting a non-profit organization can offer a wide range of benefits for your business. Aside from generating funds for your chosen cause or charity, you will also be able...

Businesses cannot discount the importance of public relations in their day-to-day operations. When something goes wrong in your company and it goes out in the open, you can rely on public relations to turn things around for your business. Your PR efforts can be crucial in building and improving relationships, enhance your reputation, and increase returns. Promotional products like health and safety products with logo can be vital in your PR campaign. Here are some reasons you should consider imprinted health and safety products for public relations. RAISE VISIBILITY AND ENHANCE BRAND VALUE Having a strong PR strategy can help stimulate...

Human resources is crucial to the success of a business. Just like the building and the equipment, they are investments that need to be protected. For this reason, investing in employee training is an important concern for your business. It used to be that employees were rated based on the 3 R’s: reading, writing, arithmetic. In today’s workplace, however, these skills are not enough for the success of a business. With the advancements in technology and a rapidly changing social and economic landscape, employees will need more than the 3 R’s. Now, they also need the 4 C’s namely Critical...