Promotional Product Ideas

Employees are a company’s biggest asset. As such, management has to take care of their investment. They need to make sure that their morale is up. When it comes to boosting morale, the usual practice is offer monetary reward. However, uplifting employee morale does not always have to involve cash incentives. However, experts revealed that the best way to keep employee’s morale up is to show compassion. If you are a manager, this does not involve snuggling, kissing, or hugging. It means doing simple acts of tenderness and affection from asking how an employee’s family is doing to getting an...

As a business, you would want to ensure the loyalty of your customers. Your buyers play a crucial role in the success of your business. Did you know that it would be more cost-efficient for you to retain current customers than acquire a new one? This was confirmed by a study conducted by Bain & Company which revealed that a 5% increase in customer retention can yield more than 25% increase in profit. This is because existing customers spend 67% more than new customers.  For this reason, you need to give your current customers a reason to keep doing business...

In a competitive industry, understanding the market and the competition can give you an edge. Are you launching imprinted houseware products or want to know your existing customers better? This is where focus group discussions (FGD) come in. Through an FGD, you will be able to gain valuable insight from your customers about imprinted housewares with logo. In a focus group discussion, you will bring together a group of potential customers for an hour or two. FGD is like a market research that can prove useful if you are seeking some funding for your project. Here are some of the...

Keeping employees motivated can have a huge role in boosting their performance. When we deem a task to be important and valuable to us, we put a lot of dedication and enthusiasm to accomplish it. It is important for managers or team leaders to keep their members spirits up for the success of their team. Motivation is the drive that keeps an employee going. If they are demotivated, they lack energy to be able to go about and accomplish the task at hand. Statistics compiled by Brandon Gaille revealed that mere 1/3 of American employees are engaged with their work,...

Corporate social responsibility or CSR is a growing trend among businesses.  It refers to how a company acts in a way to better society. One of the ways you can become a socially responsible business is to support non-profit organizations. There are many causes to choose from but it will all boil down to which is compatible with your company culture. A survey conducted by the nonprofit organization Net Impact revealed that 53 percent of workers said that “a job where they can make an impact” was important to their happiness. In addition, 72 percent of students about to enter...