Promotional Product Ideas

The goal of brand building is to differentiate yourself from the competition and stand out. One way of differentiating yourself from the rest is community involvement. In business parlance, this is called corporate social responsibility. If community involvement is not yet part of your marketing plan, it is high time you should consider it. According to the Nielsen Global Survey on Corporate Social Responsibility, 50 percent of global consumers are willing to pay more for goods and services from companies that have programs for giving back to society. Community involvement goes beyond attracting customers. It entails doing some volunteer work outside...

For some people, promotional products are just an effective branding tool. But this is not the case. You can also use them for new accounts generation. The objective of every businessman is to grow and expand their business. Having new accounts is a sign that your company is growing. While you can personally talk to a potential customer to register for an account in your company, there is no assurance that they will. On the other hand, sporting goods with logo are tangible and can boost brand recall. But how can you capitalize on them for growing your business? Here are...

At the heart of any organization are the employees. They have an important role in the daily operations of a company. Employees are the ones who deal with customers. They are the ones who keep machines and systems functional. Employees deliver the sales. For this reason, they should be given the proper recognition to keep them motivated. Motivation is the fire that drives employees to give their best. Management should therefore implement strategies to keep employees motivated. Using promotional products as a motivational tool can be effective strategy. When management recognizes the efforts of their employees, workers will appreciate such...

Customers are the lifeblood of any organization. The survival of the company rests on establishing good relationships with clients. When customers are happy doing business with you, they are likely to come back and order again from you. As such, your goal as a business owner is to make sure that your customers are happy and satisfied doing business with you. One of the most effective mediums for fostering customer goodwill is the promotional products. This was revealed in a study completed by Baylor University in 1992. The study centered on a textbook publisher sending 4,000 educators either: 1) a...

Employee incentives play a huge role in increasing productivity and retention in companies. Recognizing their hard work and excellent performance can help keep employees motivated. A survey entitled “Incentives, Motivation, and Workplace Performance: Research and Best Practices” revealed key findings about the effect of incentives on employee productivity and performance. The survey revealed that incentive programs aimed at individuals increased performance by 27 percent while those aimed at teams increased performance by 45 percent. If your company does not have an employee incentive program yet, it is high time you implement one. Perhaps the first thing that will come to...