Promotional Product Ideas

Most people spend 8 to 9 hours daily in the workplace. As such, it is the job of management to ensure that they give their workers a safe working environment. While many organizations develop an initial safety plan, they often do not update it or enforce it resulting to injuries to workers. When it comes to workplace safety, it is not enough to have it on black and white. A safe working environment should be adhered to by both management and employees. Most employees see their workplace as a safe place to be in. The Bureau of Labor Statistics 2014 Census...

Marketing research provides companies with a way of gaining an insight on the effectiveness of their products and customer service. It is usually the first step in the marketing process after ideas for the products have been conceived. Small companies use marketing research to obtain information on competitors and determine the needs and wants of non-paying consumers and customers. Marketers then analyze the data in order to develop effective marketing strategies. The aim of marketing research is to help businesses understand the preferences, attitudes, and behavior of consumers in a market-based economy. It also helps them understand the effects and...

The success and failure of your business hinges on your ability to keep customers doing business with you. As much as possible, your goal should be to ensure the loyalty of your customers. With the popularity of online marketing, many businesses have found an effective way of engaging with their customers. Still, the traditional way of giving away imprinted personal products with logo is still an effective marketing campaign. Here are some reasons why personal products with logo are still effective for increasing customer loyalty. IT MAKES CUSTOMERS FEEL SPECIAL When you receive lighters with logo during your birthday or for the...

As a company, you would want to ensure a positive media coverage for your company. Good public relations can help increase good will to your company. Media relations can be an effective tactic for building a positive brand image. Similar to advertising, media relations can create brand and product awareness among target buyers and end users. Through media relations, you get valuable word-of-mouth advertising. To promote wearables with logo, you will need a list of media contacts and pitch them good story ideas. Using imprinted wearables with logo to boost your media relations can deliver huge benefits for your company:  ...

Is your business rolling out a new service? This is good news for you because it means that your business is growing. This makes promotions crucial to letting the people aware of the new service you are offering. Consider the following statistics when introducing your new service: 1) New products or services have a failure rate of 25 to 45 percent; 2) For every 7 new products, 4 enter development, 1 ½ are launched, and only succeeds. For this reason, your promotions effort will be key to the success of your new service. One of the most effective tools for launching...