Promotional Product Ideas

Happy customers translate to brand loyalty. In today’s competitive industry, keeping customers satisfied with your business can make a difference.  Add to that is the fact that it is more costly to acquire new customers than retain one. Statistics from Customer Thermometer revealed that people tend to actively like than dislike a brand. 91% of the people they surveyed felt that when they had a connection with a company, it was a positive one. The key to a successful business lies on integrating a brand loyalty scheme to your core marketing strategy. By setting your sights on retaining customers, you...

No matter how worthy your cause is but if no one knows about it, your nonprofit will not receive any dollar of donation. For this reason, you should spend time raising awareness about your cause. It is unlikely that there is a single approach that will make people aware of your cause so you need to combine several approaches. To increase your chance of success, it is recommended that you pick the approach that is best suited for you with your specific fundraiser in mind. When raising awareness for your cause, it does not have to be expensive. Promotional products...

Planning corporate events can both be overwhelming and time consuming. However, holding events is essential for a variety of reasons. If you are still not aware of what such events can do for you, consider the following reasons: Staff Education. Corporate events offer the perfect venue for training by your staff. Suppose you are launching new imprinted clocks, calendars & planners with logo, you can use the event to train your staff about the product. You can let your employee test clocks, calendars & planners with logo during the event. Employee Motivation.   Corporate events offer a great way to let...

Promotions is not only limited to your target market. It should also be extended to every employee in your organization. The idea of internal promotions is to make sure that all the employees are aware of what the company would like to convey to the target market. It is important that the right message is conveyed or the employees may feel alienated. Internal promotions is one of the ways you can keep your employee engaged. Before you can successfully market to new customers, you should first learn to promote within your own ranks. With internal promotions, you can motivate all...

So you are finally launching a new service? Good for you. It means that your business is growing. However, before rolling out the new service, you need to make sure that your new service is truly ready. A report by Booz & Company published in an article in Fast Company revealed that 66% of new services fail within two years. The Doblin Group says that a startling 96% of all innovations failed to return their cost of investment. As such, it is important to plan when to launch your service. Launching your new service can be easy using imprinted housewares....