Promotional Product Ideas

Millions of people attend tradeshows on a yearly basis. For your business, you need to take advantage of the opportunity and make your presence felt in these events. Here are some statistics you need to consider about tradeshows and exhibits: 83% of the attendees have some kind of buying power 85% of decision makers say attending trade shows save them time and money by bringing vendors together under one roof. 79% of those who attend shows say it helps them decide on what products to buy Trade shows offer a great venue for generating new leads. In reality, you do...

In a tough and competitive industry, keeping customers loyal to your brand should be a priority. As a business owner, you should aspire for brand loyalty. The International Journal of Business and Management has revealed that loyalty among consumers has emerged as the top factor in establishing a successful brand for your company. Just to underscore the importance of brand loyalty to your business, research done at the Kellogg School of Management at Northwestern University revealed that up to 15% of a company’s most loyal customers will account for 55 – 70% of its total sales. Brand loyalty is synonymous...

The key to the success of a business lies on the employer having a good relationship with their employees. It is important for management to implement a positive work environment. Employee relations cover a lot of ground. From workplace bullying and harassment to proper termination. Employees are a company’s asset and hence should be treated properly. Unfortunately, human resource managers only spend 24% of their time resolving employee relations concerns. When these issues are left unresolved, chances are the employee will look elsewhere for employment opportunities. Here are some statistics to demonstrate the sorry state of employee relations in the...

Having a solid branding strategy is crucial to the success of your business. Your brand is the first thing that your customers remember. It represents your promise to clients so make sure to deliver on it or lose customers to the competition. Statistics from Bop Design revealed that 54% of customers don’t trust brands. For this reason, it is important to deliver on your promise and earn the trust of your customers. One of the most powerful tools for building brand awareness is promotional products like imprinted wearables with logo. A study by the British Promotional Merchandise Association (BPMA) revealed...