Promotional Product Ideas

If you are just a startup business or even an experienced company, media relations can help boost your reputation in the industry. Most of the news and information on the television was generated by people like you. Building a partnership with the media is also important in enhancing your image to the public and the audience you are planning to target. While you yourself can pitch the story or press release, there is no certainty that it will get the mileage you desire. However, if you will send your story to a media agency, there is a chance that it...

As a business owner, one of your main marketing goals is to build brand loyalty. We all have heard about the saying that 80% of your company’s revenue will come from 20% of your current customers. A study by the Kellogg School of Management at the Northwestern University revealed that 15% of your most loyal customers will account for 55 – 70% of your total sales. For this reason, you need to ensure that your customers will remain loyal to your brand. Unfortunately, many businesses just cannot seem to get it right when it comes to brand loyalty. It all...

There are many factors that contribute to absenteeism and not just sickness or time off. It could be that the employee is experiencing low morale, boredom, poor management, and stress. Here are some statistics from a survey by Career Builder that your HR Department should be aware of regarding employee attendance: 38% of employees have called in sick even when feeling well in the past year, up from 28 percent in 2014. 26% of those who were surveyed said they needed to relax and 21% said they will catch up on sleep. 27% of those with PTO still feel obligated...

It is a rarity to find employees who will stick around in your company through thick and thin. For this reason, you need to recognize them for their loyalty to your company. Employee recognition is very important nowadays especially that many employees now demand it. Recognizing an employee’s year of service is a vital component of employee recognition. By celebrating their work anniversary, you are able to recognize the time, contribution, and talent they gave to your company. This can be a crucial factor in attracting new talent to your company. If you do not have employee service recognition in...

Nowadays, there is a direct connection between recognition and employee productivity and satisfaction. As a business owner, you need to recognize the efforts that your workers are putting in their jobs. Unfortunately, there are some companies that err on this aspect which can be a reason that your employee will look somewhere else. According to the Fall 2012 Globoforce Mood Tracker, 48% of US employees are willing to leave their employers for companies that recognize their contributions. There are many reasons for considering putting up an employee incentive program in your company and here are some of them: Motivation.  Incentives...