What Do You Put on Custom Pens?

Custom pens have become one of the most popular and versatile promotional products for businesses and organizations. They are not only functional but also provide a powerful way to promote your brand or message in a compact, affordable format. Whether you’re creating personalized pens for marketing campaigns, corporate gifts, or special events, the question is: what do you put on them? With countless possibilities, the key is to focus on content that resonates with your audience while effectively promoting your brand.

If you're considering personalized pens for your business or event, check out our collection here.

In this blog post, we'll explore the different types of content you can add to custom pens, whether they are being used for business promotion, events, or as thoughtful gifts. From logos and taglines to contact information and personal touches, we’ll cover everything you need to know to design the perfect personalized pen.

1. Company Logos and Branding

One of the most common things to put on custom pens is your company’s logo. Your logo is the face of your brand and instantly recognizable to customers, making it an essential part of any promotional product, including personalized pens. When people use the pen, they will see your logo repeatedly, reinforcing your brand in their minds.

Tips for Adding Your Logo to a Custom Pen:

• Keep It Simple: Pens have limited space, so it’s important to keep your logo clear and straightforward. Make sure your logo is legible even at a small size.
• Choose the Right Color Scheme: Ensure the pen color complements your logo. For example, if your logo is dark, choose a lighter pen color for contrast, and vice versa.
• High-Quality Files: Use high-resolution vector files (such as AI, EPS, or SVG) to ensure your logo prints clearly and without pixelation.

Adding your company’s logo to personalized pens is a surefire way to increase brand visibility and create a cohesive brand image across all your promotional materials.

2. Taglines or Slogans

A catchy tagline or slogan can reinforce your brand’s message and values, making it a great addition to your custom pen design. Taglines provide a succinct way to communicate what your brand stands for or the benefits it offers.

Tips for Adding Taglines:

• Keep It Short: Space on a pen is limited, so opt for a short and impactful tagline—think five words or less.
• Match Your Brand Voice: Your tagline should reflect your brand’s personality. For instance, if your brand is fun and energetic, use language that conveys that tone.
• Font Consideration: Choose a font that is readable on small surfaces like a pen. Avoid overly complex or ornate fonts that may be difficult to read at a glance.

Examples of effective taglines include:

• "Innovating Your Future"
• "Where Quality Meets Trust"
• "Experience Excellence"

3. Contact Information

Custom pens are also a practical way to share your contact information, especially for businesses looking to attract new clients or maintain relationships with existing ones. Adding your website, phone number, or email address ensures that recipients can easily get in touch with you.

Common Contact Information to Include:

• Website URL: A website URL is an excellent way to drive traffic to your business’s online presence. Keep it short and simple, and if possible, use a custom or branded URL.
• Phone Number: Make it easy for customers to contact you by including your phone number.
• Email Address: If email is the primary way you communicate with customers, include an easy-to-remember email address on the pen.

Formatting Tips:

• Avoid Clutter: Don’t overload the pen with too much information. Choose one or two key contact details that are most relevant to your audience.
• Use Abbreviations: If necessary, abbreviate longer contact information to save space, such as using "Tel" for "Telephone" or "Email" for your email address.

4. Names or Initials

For custom pens that are meant to be personal gifts, engraving or printing the recipient's name or initials adds a thoughtful touch. Personalized pens with names or initials are popular for gifts on special occasions such as graduations, retirements, or weddings. They’re also great for employee recognition or awards.

Options for Personalization:

• Full Name: Engraving or printing the recipient’s full name makes the gift feel personal and unique.
• Initials: For a more subtle look, consider adding just the recipient’s initials.
• Special Dates: In addition to names, you can also include significant dates, such as anniversaries, birthdays, or work anniversaries.

Font and Style:

• Elegant Fonts: For personal gifts, script or serif fonts often work best to convey a classic and timeless look.
• Simple Layouts: Ensure that the layout is clean and balanced, especially when engraving names or initials on a smaller pen.

5. Event-Specific Information

Custom pens are often created for special events such as weddings, corporate gatherings, trade shows, or conferences. Adding event-specific information can help commemorate the occasion or serve as a functional keepsake for attendees.

What to Include:

• Event Name: Make the event memorable by printing its name on the pen, such as “Annual Business Conference 2024” or “Mike and Sarah’s Wedding 2024.”
• Dates and Locations: Include the event date and location for context, especially if the pen is meant to serve as a keepsake.
• Event Logo or Theme: If the event has its own logo or theme, incorporating it into the pen design can tie everything together and create a cohesive event experience.

Event-specific pens are perfect for attendees to take home as a souvenir, reinforcing their connection to the event and your brand.

6. Inspirational Quotes or Messages

Adding an inspirational quote or message can give the pen an extra level of significance. Whether it’s a motivational saying, a favorite quote, or a company mantra, these personalized touches make the pen more than just a functional item—they make it a conversation starter or a source of inspiration.

Example Quotes for Custom Pens:

• "The Best Is Yet to Come"
• "Dream Big, Work Hard"
• "Success Is a Journey, Not a Destination"

Adding a quote or message is especially popular for custom pens that are used for gifts, employee recognition, or corporate milestones.

7. Product Information

For businesses that use custom pens as promotional tools, adding product-specific information can be an effective way to inform customers about a particular service or product line. For example, if you’re launching a new product, you can add a tagline like “Now Available” followed by the product name or brief details.

This approach is particularly useful for trade shows or product launches, where you want to generate interest and encourage people to learn more about what you offer.

8. Social Media Handles

In today’s digital age, encouraging your audience to connect with you on social media is key to building your brand’s online presence. Adding your social media handles to custom pens is an easy way to prompt customers to engage with your brand across platforms.

How to Include Social Media on Pens:

• Use Icons: Incorporate small social media icons (e.g., Facebook, Instagram, Twitter) alongside your handles to keep it visually appealing.
• Handle Only: You don’t need to include full URLs—simply listing your social media handle (e.g., @YourBrand) works well.
• Abbreviate: If space is tight, abbreviate the social media handle or choose to include only one or two platforms where your brand is most active.

Encouraging people to follow you on social media directly from a pen is an effective way to stay connected with customers after they’ve received your promotional item.

Conclusion: Make Your Custom Pen Meaningful and Memorable

When designing personalized pens, it’s essential to choose content that aligns with your purpose and resonates with your audience. Whether you’re adding a company logo, contact information, names, or inspirational quotes, your goal should be to create a meaningful and memorable pen that not only serves its functional purpose but also reinforces your message or brand.

By carefully selecting what to put on your custom pens, you can create a product that leaves a lasting impression, whether for promotional purposes, personal gifting, or special events.

Ready to design your own custom pens? Explore our wide selection of personalized pens and start creating the perfect pen to fit your needs today.

Need help? Talk to an expert now at 1-888-377-9339 or Email us at care@qualityimprint.com.